Planner conversion layer
Turn a content visit into a safer booking checklist
The planner should catch users arriving from hotel, Fan Festival, ticket safety, and transport pages and move them into a concrete next decision before they spend money.
| Decision point | Practical answer |
|---|---|
| Hotel visitor | Choose a city and keep refundable rooms visible until ticket and route assumptions are stable. |
| Fan Festival visitor | Check official entry rules, no-ticket fallback, hotel area, and late return together. |
| Ticket safety visitor | Use official ticketing or hospitality first, then avoid unverifiable sellers and pressure payments. |
| Transport visitor | Plan airport, hotel, stadium route, mobile data, and post-match return as one day. |